Information and communication must be observed as key elements for capacity building. There is a need for joint approach for promotion of the activities and values of Macedonian Red Cross in a competitive and professional way. Information as a communication tool is incorporated in the national society enabling to gain skills and knowledge that contribute for improving the image of the organization.

ACTIVITIES

• Promotion of the internal and external communications of Macedonian Red Cross;
• Preparation and publication of the Macedonian Red Cross magazine “Humane Meridians”.
• Preparation and electronic distribution of the e-newsletter of Macedonian Red Cross;

• Maintenance and updating the web page of Macedonian Red Cross;
• Regular contacts and cooperation with the media for promotion of Macedonian Red Cross activities.
• Electronic filing of Red Cross publications;
• Organizing a public opinion survey about Macedonian Red Cross image in Macedonia.